Here's How It Works...

1. Your newspaper's sales team contact clients who will sponsor an auction item - for example, a $2000.00 air conditioner. In return, this client will get $2000.00 worth of advertising in your newspaper, web site or associated publication.




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2. Your newspaper will create a colorful "auction pull-out section". This section shows a photo, description and retail value of each item. The pull-out is delivered with your newspaper and will be a "long-lived" item, as it remains at hand for the next week while bidders browse items and bid when the auction begins. The sponsor of each auction item gains valuable exposure for their product or service and your newspaper enjoys a buzz of activity leading up to and during the newspaper auction event!



3. Items to be auctioned are added to the on-line newspaper auction system, again showing a photo, description and the retail value of each item. Bidders can browse items on-line or in the pull out section before the auction opens.



4. As the auction nears its launch, a call center team mans a phone-bank. They are ready to set up accounts, accept phone bids and enter them on behalf of bidders without internet access. For bidders with internet access, Auction-Media's powerful newspaper auction software allows bidders to open their bidding accounts and browse on-line in real-time.



5. The auction opens at a pre-determined and published time. The bidding begins both on the auction web site and by phone. Thousands of bidders see your newspapers pull out section, your newspapers web site, your newspaper auction web site and the items sponsored by your advertising clients. The auction software tracks bids for each item and displays the leading bid for all to see. Bidders return to the site to browse, and re-bid on their favorite items.



6. The auction can run for any length of time (typically 6 -10 days) and be automatically closed at a pre-determined and published time.



7. The newspaper publishes a leading bid report several times during the auction. At closing, a winning bid report is published and bidders are notified by e-mail and telephone. Auction items are paid for and certificates are issued. No items leave the participating businesses premises until the winning bidder has remitted their paid winning bid certificate to the business.



8. The newspaper fulfills its obligation of advertising dollars equivalent to the item price, but also reaps the rewards of gaining thousands of readers, web-site visitors, advertising clients and ad revenue.

Reap the Benefits...