Auction Features: Back End - for use by Administration:

Happy Auction Manager: with all of its great administrative features and tools, the newspaper auction by Auction Media keeps you informed. The system allows you to add items and make adjustments to the newspaper auction system to be sure that your readers and bidders have a pleasing auction experience. Increased bidding translates into increased Newspaper Auction Sales Revenue

Various Skins: Choose from pre-designed newspaper auction skin configurations to customized.

Administration Help and FAQ: Every useful question answered. Very complete. Constantly updated.

Credit Card Checking: (optional)Requires a valid credit card to open a bidding account. Recommended to verify legitimate participants (over 18 years of age) and speed up the collection of winning bids.

Bid Extension: Individual items can be selected as a "bid extended item" once a master switch is activated in the administration section. When this is done, an obvious "bid-extension logo" appears making it very clear that bids on this item will be extended past the official close time depending on bid activity.

Staggered Close Time: Applies to both the menu categories as a group or individual items. Allows the administrator to vary closing times over many hours or even days to let bidders participate and bid on more items.

Hot Item Lists: Shows items with a high level of bidding activity on the front page as a participant enters the site or lists "bid extended items". Visitors are prompted to begin bidding immediately adding to the newspaper auction tempo.

Auction Rules Development: Every newspaper is different and each newspaper auction requires a slightly different set of auction rules. Auction Media assists in preparing these rules that (we suggest) should be approved by a legal department before printing in the auction pull-out-section and posting on the auction web site.

Data Entered through 128 Bit SSL: All bidder and credit card holder information is collected through our 128-bit Secure Server (SSL) and stored in a powerful off-line SQL database, ensuring security and the privacy of your bidders.

Multiple Item Data Entry: Duplicate and uniquely number each multiple item saving you valuable time and effort.

Sales Person Tracking: Allows the sales manager to monitor individual sales people leading up to the newspaper auction to verify sales activity and completion of data fields required to enter an item into the auction. The module tracks client information such as "new", "inactive", or "active" client ad sales history. Once the auction has ended, the data can be used to generate an "items sold by salesperson" report.

Training for Sales People: A complete training system, including a workbook and a powerpoint presentation, shows sales people exactly how to sell to "new", "inactive" and "active" clients. Sample sales aids can be customized. The training system demonstrates and proves the features, advantages and benefits of participation in the newspaper auction. This professional and organized approach provides clients with a "win-win" opportunity and is effective in securing new accounts. Your sales people will be highly motivated to use this powerful sales tool, the newspaper auction.

Extensive Reporting in Real-Time: Reports for every need and occasion track and total your newspaper auction results.

Post Auction Winning Bid Certificate: When the newspaper auction closes the task of notifying, collecting payment and issuing winning bid certificates is just a few clicks away. The newspaper auction software calculates the total and the applicable tax then allows you to print the certificate.

Accounting Reports: Extensive accounting reports are generated and sorted in many ways, for example: "items that met reserve", sorted by "retailer" and the "total advertising credit" for that retailer.

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